We are involved in research projects with the following objectives:

Market potential:

• Feasibility

• Market trends and size

• Segmentation

• Competitor activity

• Lost business
• Needs & unmet needs..

Products & services :

• Positioning & repositioning
• Concept & product testing
• Pricing/re-imbursement
• Customer satisfaction Usage & opinion studies

Communication :

• Promotional strategies/media Mix
• Corporate & brand image
• Advertising effectiveness and recall
• Logo, copy and name testing
• Packaging & presentation