We are involved in research projects with the following objectives:
Market potential:
- Feasibility
- Market trends and size
- Segmentation
- Competitor activity
- Lost business
- Needs & unmet needs..
Products & services :
- Positioning & repositioning
- Concept & product testing
- Pricing/re-imbursement
- Customer satisfaction Usage & opinion studies
Communication :
- Promotional strategies/media Mix
- Corporate & brand image
- Advertising effectiveness and recall
- Logo, copy and name testing
- Packaging & presentation